1. BRANDNAMEMUST SPELL
This is the first rule when you name one brand. Shame if the brand does not spell is … not to protect it. You may notice the logo of IBM, ANZ or have the dash in between the logo does not? Because of this brand not spell, should have tile tiles to break text, graphics and protected sections. Like FPT logo to put in 3 different shades …. new protection is not protected by, and reflected the thinking pretty … the country when it comes to naming. Later on you will encounter many difficulties when companies bloated minister, but smaller companies will not affect much (though still).
2. O AND A SHOULD HAVE, IF NO THEN HAVE I AND E, OR COMBINATION OF O, A, I (Y), E
Should not be forced, but it is always good to listen to. Since the brand name has been successful so if you find that when customers prefer to buy from you but the enemy, be inspired to name offline.
80% of the popular brands are O and A, from Asia to Europe. I & E also appears however less.
Too much can eg Honda, Yamaha, Panasonic, Liberty, Milano, Casio, Coca-Cola, Pepsi, Oracle, Yahoo, Facebook, Toshiba, Nokia, Apple, Casanova, Posche, Lamboghini, Amazon, Motorola, Zappos, Google, Marlboro, Kodak, McDonalds, … You can enter more fully on this list.
There was nothing coincidental my friends, the whole of the master brand name for that place, master of understanding the behavior at all.
3. MUST BE DOT COM, LOST IF … THEN THINK DIFFERENT NAME
Note that we are talking about the principle of brand name and global peak, there must be random .com. And if you do business in the country, or the many different brands, it is possible to spend the national domain, your choice. But if ambition from the beginning to select their first dotcom name must remain.
4. MEANINGLESS OR RELATED LINES AS POSSIBLE
A fatal mistake and do not know how many people died is put first names related to business. Unfortunately, the actual customers do not like it very much, and do the opposite, you will be very convenient and easy success. Customers like the meaningless and irrelevant, as irrelevant as possible of Brand and lines of business!
– We buy books.com or buy books in African rivers: the Amazon?
– Why do we love to buy computers fruit company Apple?
– 2007, Google strongly opposed the British brought modern dictionary terms means the search google, because Google wanted it to be 1 of … pointless, as at creation. Similarly, the master naming them think of search engines such nonsense hear Bing Search Yahoo is not set.
– Buy the e-commerce is Alibaba, one name meaningless and irrelevant, not romantic?
– Before global integration, the company Legend (Legendary) of China has been very understanding and intelligent, they renamed the company LENOVO (Talk to the Legend name eh?).
By the way I would like to tell one story, that’s when I shared this principle to one person you hugged decent domain name domain key related sectors, so-called domain names beautiful. I said: All his domain only 2 ways: 1 is brought sold out, 2 is for, because if business projects business is not well where, because God likes those names which nonsense OR RELATING TO THE LINES. So he took off you as armor, and sell domain names and cleanliness never unheard to develop projects related to the domain again.
We need to repeat history one bit: from 2003 – present, domain name speculators still naive, ngech suspect (but assume that smart) but that they embrace one beautiful pile of domain name can then self venture or business cooperation projects related to this domain. Sell them all away, do not quarrel with the subconscious. Unfortunately, the fact remains that too many people make this mistake, because it sells out completely meaningless in the development, but if the guy buying it is wise … absolutely not sold, or bought and not finished development. You can examine the e-commerce project big test, they are not crazy to develop one brand related professions.
5. DESCRIPTION NAME ADDRESS MAY NOT BE FAMOUS
Brandname not contain landmarks, is simple: not to protect it. So you will see the brand at large which contains the names of countries or cities, because there will be imitation or confusion brand. Of course there are British Airways and American Express … but they are very large brand, or government elements supporting the back, you are trading in a flat world, with one new name toe, avoid places out, because simply … not to protect it.
6. NAME CAN NOT BE DESCRIBED LINES
This principle looks so different after all four principles that all of you. Simply put: No protection is. If you do construction, smashed into the text Build Brand, or Fashion Design Fashion but add text, add text to the web site as to … the ridiculous. This rule only briefly, it is one of warning: not described brandname industry, because no protection was.
7. NO OBLIGATION TO BRING THE RISKS, NEGATIVE
Invite you to see all 10 accidents funny brand in the world:
Nowadays, with the development of the Internet and therefore we have … Google should completely avoid this risk, or adjust Brands in the market when necessary, as the link above gave.
8. NAME HAS 2 MORE MUSIC IS THE BEST
This is the last rule, rule 1 Increase my nature to share.
This is a new trend in recent decades, and if your company developed previously that two syllables is great. It’s easy communications and applications, if your brand has 2 syllables, pronounced very rounded sound: Sony, Honda, Apple, Samsung …
Apple is the first name can not be impeccably well, as he spell, just with A, E, .com is still the medium, the medium is not related to the industry, has 2 syllables, again. .. meets all 8 elements in this article, PERFECT. Richard Branson’s Virgin too, too wonderful 1 brand meets the 8 elements.
Of course 3, 4 syllables rolls back, but if you put one new name, there are two more still!
9. SHOULD HAVE OBTAINED FROM WHICH THE
Alibaba: 2 drawers for three-three
Samsung has two drawers for the S-S
Motorola: 3 drawers for the O-O-O
That article 9 PRINCIPLES OF NAME BRAND finished my! Thank you for your interest!
Feeling shared the screenplay toxic and flawless … very comfortable!